Mobile Telecommunication Customer Loyalty in Nigeria : Determining Factors by Olayiwola Wasiu Bello
---------------------------------------------------------------
Author: Olayiwola Wasiu Bello
Number of Pages: 86 pages
Published Date: 27 Aug 2013
Publisher: GRIN Verlag
Publication Country: Norderstedt, Germany
Language: English
ISBN: 9783656180296
File size: 48 Mb
File Name: Mobile.Telecommunication.Customer.Loyalty.in.Nigeria.Determining.Factors.pdf
Download Link: Mobile Telecommunication Customer Loyalty in Nigeria Determining Factors
---------------------------------------------------------------
Master's Thesis from the year 2010 in the subject Communications - Miscellaneous, grade: -, - (Obafemi Awolowo University, Ile-Ife Osun State, Nigeria), course: Master of Business Administration, language: English, abstract: ABSTRACT This Master's thesis sought to assess and analyze the variables capable of influencing loyalty of mobile phone subscribers as well as how service providers can enhance loyalty of their customers in Nigeria. The study was basically a survey that used the quantitative approach. A structured questionnaire was developed and personally administered to a sample of University of Ilorin students across four major GSM operators in the country. Four hundred (400) respondents were sampled through a stratified random sampling. Out of this, three hundred and forty-eight (348) copies of the questionnaire constituting 87% response rate were got for analysis. Of the eleven (11) operational factors that were used to assess loyalty of customers in the Nigeria Mobile Telecoms industry, all variables except Brand Image and Service Centre Quality were found to be capable of influencing customer loyalty and also considered as the most important loyalty variables in the industry. The unavailability of Mobile Number Portability was found to be a prominent factor in tying consumers down to service providers while the generally low satisfaction with the present state of service delivery in the industry also plays a role in this direction. Therefore, the retention been enjoyed by the service providers can be described as circumstantial. Part of the recommendations given include the service providers embarking upon drives that will reduce to its barest minimum drop calls, improve call quality and SMS delivery which is likely to make subscribers perceive given quality as high among others
Read online Mobile Telecommunication Customer Loyalty in Nigeria : Determining Factors
Buy and read online Mobile Telecommunication Customer Loyalty in Nigeria : Determining Factors
Download Mobile Telecommunication Customer Loyalty in Nigeria : Determining Factors for pc, mac, kindle, readers
Download to iPad/iPhone/iOS, B&N nook Mobile Telecommunication Customer Loyalty in Nigeria : Determining Factors ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
Links:
Download PDF, EPUB, Kindle Winnie and Wilbur: The Pirate Adventure
Love Becomes a Funeral Pyre : A Biography of the Doors ebook
Who Was Who: v. X : A Companion to "Who's Who" Containing the Biographies of Those Who Died During the Period 1996-2000 downloadPDF, EPUB, MOBI
Download book Shakespeare Made Easy - Othello
System Der Histologie, Erster Theil
The White Company epub
El Regreso Del Monstruo Peludo epub
mortal kombat legacy dublado completo torrent
